Copy-writing or creative writing: meaning and practical tips

How many times have you heard the word Copywriting? So much! Do you know the real meaning of that word, and do you think that you are capable enough (and do you have time) to create the most numerous content for your website, blog, Instagram, or Facebook profile… Or any other need? Therefore, let’s start slowly with getting to know and thinking about whether we can do this on our own or whether it is better to hire an expert.

What is copywriting?

Whether it is online content, email marketing, or TV advertising, the text accompanying that ad or content plays a crucial role in its success. One of the basic elements of effective marketing is copywriting or creative writing.

Creative writing refers to the activity of writing texts for advertisements, ie advertisements, and advertising materials. In fact, copywriting is the art of strategically composing a text to encourage users to take action, that is, to buy. Simply put, copywriting is a Call to Action! And that is what every owner of a small, medium, and large business is most interested in and why – in the end – he does his job. To sell (goods or services) and earn.

Professionals who deal with creative writing not only aim to inform but also try to provoke a certain reaction from readers and potential clients. Those who deal with content marketing aim to provide information, but more and more often in marketing, it happens that these two areas overlap. Thus, copywriters write, among other things, articles with informative content that also contain marketing messages.

What do copywriters do?

Professionals engaged in creative writing, ie copywriters write different types of texts:

• publications, i.e., web articles,
• descriptions and labels on product packaging,
• advertisements for products and/or services in magazines,
• texts for advertising material (Brochures, catalogs, leaflets, posters …),
• texts for e-mail marketing,
• texts for e-books,
• texts for TV commercials,
• jingles for radio commercials,
• texts for online ads (Google AdWords, ads on social networks),
• texts for prize games, coupons, and the like.

Copywriters should encourage the target market to dialogue and identify content and tonality that is interesting and appropriate for the target group they are addressing. In addition, copywriters should be able to write different types of texts (funny, serious, children, etc.), be creative and imaginative, and have a basic knowledge of the field they are writing about. Complicated? Of course, that is why some professionals will greatly facilitate your work and increase your earnings.

Types of creative writing

The different types of approaches to creative writing relate to the following:

1. SEO copywriting which involves writing optimized articles using keywords with the aim of better positioning on search engines.
2. Sales copywriting, which involves writing advertisements to convince potential customers of the value, or, ultimately the purchase of products and/or services.
3. Technical copywriting refers to the writing of texts specific to a particular topic or industry, the writing of which requires a high level of expertise.
4. Content copywriters write content for websites and focus on a specific topic, mostly articles or blogs that inform customers about a specific product or topic.
5. Creative copywriting involves writing about various topics of personal choice in which certain products and/or services are integrated, as well as writing slogans or titles.

What does a copywriter do?

If you are creative and love to write, you have just found an ideal job for you! Learn what you need to know to become a copywriter.

A lot has changed in recent years when it comes to copywriting. With the development of technology, the audience’s attention shifted from print media to the Internet. This caused tectonic changes in marketing and even in the way it is written.

Now people spend much less time on some information, constantly looking for something new. That is why copywriters are expected to draw the audience’s attention with their writing and convey the desired message. For starters, it’s important to know what a copywriter does, what copy is, and how content is created.

What is the most important?

Unlike some other forms of creative writing that can be classified as art, copywriting is writing to promote a product, service, or idea. The result of writing is called copy and represents the content that will provoke a certain reaction in the reader or viewer.

Although it seems easy, it takes a lot of knowledge, effort, and research to develop a successful copy. There are many elements to consider when writing, but first of all, remember that what you create must be original and high-quality. Namely, modern marketing is inconceivable without quality copywriting because an original and well-designed idea is the basis of a successful promotional campaign.

The copywriter is engaged in designing advertising solutions, writing blogs, slogans, and verses for advertising jingles, but also writing promotional emails, scripts for commercials, and more. Depending on the media being written about, the job of a copywriter can vary significantly. It also depends on what specific knowledge you need to have. Of course, first of all, you need to possess the universal and necessary skills for this profession. And that is where a team of experts specialized in certain areas enters the scene. It is for this reason that it is advisable to hire an agency that deals with writing specialized texts according to your customs.

Features that the best copywriters have

Literacy and writing talent go without saying, but what are the qualities that a great copywriter must-have? These are characteristics that can be associated with journalists, but also with other creative professions:

• Analytical – checking information, recognizing important information, the ability of quality research work;
• Education – you need to understand the events in the world around you to interpret them in a way that can best help you in your work;
• Communicativeness – a sense of humor, charisma, team spirit… all this is necessary to understand the needs of the audience you are addressing properly;
• Adaptation – a good copywriter can transform his writing style depending on who he is addressing and that each time it sounds authentic and close to the target group.

What does every copywriter need to know?

We have mentioned major changes when it comes to marketing activities. The focus is now on the internet, which entails specific knowledge. These are completely different strategies when it comes to writing. Now content is more important than ever, significantly increasing the demand for copywriters worldwide.

Since this is a global market, in many cases, you will be required to have an excellent knowledge of English and other languages, which will allow you access to the global market. That is why a professional agency is also the best solution if you want your website to be multilingual – intended for different markets and language areas.

eBooks in our portfolio

NAOMS Content Studio, as part of its activities, also has a department that deals with writing e-books. You can find our many editions on Amazon stores and Shopify stores.

In addition to English, you need to have knowledge in areas such as:

• SEO optimization – To process the topic correctly, you must research keywords and follow SEO rules (how to write and mark text, linking…). This is one of the main prerequisites for ranking the text or site you are working on.
• Photo processing – You don’t have to be a graphic designer who is an expert in Photoshop to know how to prepare a photo or infographic. But, the illustrations must be adequate and follow the written text in the best possible way.
• Research – To properly address a blog topic or get an idea for a marketing campaign, you need to get as much information as possible. You should always consult several sources of information to ensure that your writing is true. It is also necessary to research the target group you are addressing to adapt the information you place to them.
• Internet writing skills – Both the best-researched information and perfectly done SEO analysis will mean nothing if the copy is not of good quality. To progress in this area, it is necessary to constantly improve so that you can respond to multiple challenges at any time. You will be expected to deliver quality texts on popular topics and maintain quality communication with potential consumers through social networks.
• Knowledge of social networks – Unlike other media, social networks are used for direct communication with consumers. To successfully convey the desired message, you need to know how to address the users of certain social networks.
• Email marketing – Along with social networks and blogs, email marketing is one of the most popular ways to communicate with potential consumers. Although email is often dismissed as an outdated tool, it is indeed one of the most effective ways of online marketing. A good copywriter knows how to create a mail that will not be initially rejected but will interest those who read it to perform the desired action (purchase, business cooperation, subscription to the service.

In addition, you should always keep in mind who you are addressing when creating some content. Of course, it’s not the same if you’re writing the text for developers or children. In general, avoid elitist writing with intentionally inserted words that no one uses.

The goal is to attract readers, and you will do that primarily if you naturally address them. Some smart people said nicely – “Write as you speak.” This is just part of the knowledge you need. As people’s habits change, so does the job of a copywriter evolving. This is most evident in the example of content marketing.

Why is it important to understand content marketing?

One of the most important areas when it comes to copywriting is content marketing. It is a form of marketing that focuses on creating content that is not a direct promotion of a product or service, but its purpose is to create interest in them. In this case, the job of a copywriter is to create content such as:

• News;
• newsletters;
• blogs;
• infographics
• posts on social networks.

In this way, interest in a topic is created in all communication channels. Many studies show that companies that own blogs within their site have much more success in selling services or products. Simply put, there is a greater chance that someone will read a text on a topic that interests them than they will pay attention to the obvious advertisement. Moreover, many on the Internet even block the display of ads, so it’s even harder to promote something classically.

This is where content marketing comes into play, where copywriters try to draw attention to a certain topic in an interesting way. In this way, the reader is provided with information that interests him, and at the same time, something that is close to him is presented, thus creating the need for him to try something new.

Simply put, in this way, quality content is offered in exchange for readers’ attention. Why would you limit yourself to billboards or banners when you can present your idea in the content itself? This way of thinking is widely adopted when it comes to digital marketing, with the fact that the talent of the copywriter and the entire marketing team depends on how well a particular topic (promotional campaign) will be covered.

What do we offer?

Our experts cover a large number of areas and world-renowned languages, so if you need quality content, do not hesitate to contact us.

Our writers have gained experience through decades of work in world-famous and well-known publishing houses, which are also the best schools for good writers. Check it out. You can’t lose anything!