It is not said in vain that “a photograph speaks more than 1,000 words.” We live in an age where we receive most information visually: we are surrounded by moving images from small screens, billboards, leaflets, content from the Internet, photographs and video clips. For this reason, visual information is also crucial in marketing.
What is the goal of photography?
The goal is to convey them in thoughts, ideas, messages and feelings to the viewer, to convince him of some information, encourage him to think, and finally – to action. The benefits of photography in advertising were discovered in the 19th century and was a perfect means of promotion ever since.
Your service or product deserves only the best, so let the professionals present your work as a top achievement in your field and engrave it in the brain of anyone who has looked at a photo of your product or service. Whatever it is!
Details are most important
When advertising your service or product, take the time to take photos. In the mass of competing content, users will notice the one that is the most interesting, that stands out from the others in some ways and that is well done.
The quality says a lot about you
A bad photo gives the impression that your products or services are also bad. There is a big difference between “photography” and “good photography”. This certainly does not mean you have to hire the most expensive professional photographer in the world, with the most modern and most expensive equipment, to capture your products for a new website, flyer or billboard.
Remember, the image is in the mind of the photographer and at the end of the user. So, a good photographer knows how end users think, look, remember and get the details with their needs. Light plays a crucial role here. The message you want to convey to consumers must be clearly understood. We know how to do it!
What about Stock Photos?
Many companies often resort to Stock Photography. They are the easiest source you can find, often the cheapest and even free.
They are professionally shot and diverse, but they are not the solution for your product or service if you want to stand out and be unique.
What do customers want to see?
Customers prefer seeing a real photo of your workers, office and products, then a Stock photo that they have seen many times in other places.
Just imagine, and start by yourself: if someone shows you someone else’s work and something you’ve seen so much, is his product and service original or is he reselling something at a higher price then you can find far cheaper elsewhere.
Even if this is untrue, it is enough to raise doubts about the authenticity of the product.
Are the ordered photos expensive?
Do not hesitate to set aside a certain amount of money for original photos, because the investment will be returned to you many times over – through the interest and trust of clients. Likewise, photographs are not something unique.
You can use them for a variety of content and promotional materials. They are your property and represent only your product or service. In most cases, expensive become far cheaper. Think about it.
Simple or complicated?
Another important tip – less is more, that is, simplicity above all. Photograph individual products on a neutral background so as not to distract the viewer from what is important.
If possible, photograph all products in the same conditions (Position, lighting, dimensions…) so that the catalogue or album is viewed and uniform. If any of this is not clear to you, contact us and we will be happy to meet you!
The harmony of the images is pleasing to the eye, and thus creates the impression of professionalism. Nobody likes seeing a menu in which each dish is photographed from a different angle, different colours, brightness, contrast and more. The food will look non-standard, and the cook unprofessional. For example!
Should we exaggerate?
By no means! Observers are already a bit saturated with content that is constantly bombarding us from all sides. Avoid posting a large number of photos on social networks, choose the ones that work best for you and that you think the audience will like the most.
Beautiful photos will achieve better results in online marketing, users will click on them more often, comment on them and share them, increasing the reach of your posts and the visibility of the page itself.
When posting photos, pay attention to the size of the images, because each social network has given dimensions. If you do not adjust the size, your photos will be cropped or cropped at best, which leaves the impression of complete unprofessionalism.
Don’t forget to complete the photos with good copywriting. The photo itself leaves a first impression and if consumers like it, they will ask for more information, and there is a good accompanying text.
Remember photography tells the story of your product, service or business, and everyone wants that story to be compelling, professional and authentic!
