In a digital world full of different competition, it is not enough to just create high-quality content for your website after creating the site. You need to be proactive in using or sharing content with your target audience or otherwise drive traffic to your website.
How can you drive traffic to your website or blog? Below are the best tricks to drive traffic to your website.
Social media
One of the best ways to drive traffic to a website or blog is to use social media channels to improve and re-share your site’s content. Companies use different platforms. So don’t limit yourself to social networks like Facebook or Twitter.
Taking the right action on the right platform can help you build brand awareness, nurture a large audience, and build a closer connection with the community.
Make a great first impression
The first thing people see when they click on your website is your social media profile. Whether it’s Facebook, Twitter or LinkedIn, which your company uses, give your audience a great first impression by giving basic information about your company and, most importantly, links to your website.
Pay close attention to the development of quality social content, because if people are interested in the type of content you share, they will probably be interested in finding out where to get more such content.
Share your blog content again
You may have put a lot of effort into writing content for your blog. However, when the months go by and few people see them, you will have to put in the same amount of effort to promote them on your social media channels.
You can always start promoting your blogs because your recent followers may have missed content you posted a few weeks ago. Sharing available content is the easiest way.
You can use your blogs for other purposes to make better use of them. For example, you can quote different passages from your article or change the title every two months.
That way, your content has always been up to date, and traffic will automatically reach your website.
Make your content easy to share
If your audience is sharing your content, this is the best way to attract an audience that likes the page. Not surprisingly, online social behaviour studies have found that people are more likely to click on an interesting link shared by their friends and family.
You should allow and even encourage existing followers to share your articles and posts by embedding social sharing tools in every post. This will help you spread the word about your business and brand, and even provide an opportunity for your posts on social networks to go viral and be seen by a larger audience.
Use high-quality graphics
Quality graphics will help draw the audience’s attention to your message. There are various visual formats, from graphics, infographics to animation. Each target group prefers a specific format.
Therefore, it is advisable to test everything before you decide on a visual approach. In general, most social media users prefer short videos or simple graphics like gifs over longer content that they have to go through.
Keep the audience in suspense
Interactions should be the focus of websites. The stronger your connection with the audience, the better your performance.
You need to take advantage of social media recognition, which is the ability to directly connect and interact with your target audience, make connections, get feedback, and improve your business experience.
Conduct fan surveys, question and answer sessions and live shows so that your audience can develop a personal relationship with your brand and feel like their voices are being heard.
It’s time to realise that traffic is EVERYTHING
You may not see results overnight, but a strong content marketing strategy is one of the best ways to increase traffic to your site in the long run.
In the past, this strategy involved putting as many keywords as possible in each text, to artificially improve the ranking of search engine results.
Google today opposes this strategy. While it’s still important to create well-optimized content, Google’s increasingly delicate search algorithms recognise quality.
Shortcuts, such as keywords that should outsmart Google’s algorithms and improve page rankings, become not only ineffective but can lead to Google penalising your site. In addition, if the content is high quality, it is more likely to be shared, which will result in more backlinks to your site.
Backlinks not only bring in more organic traffic but also contribute to search engine rankings.
According to a Search Engine Watch survey, results on the first page of Google search get 92% of all traffic. Organic traffic is rapidly declining from there onwards.
Improving organic search results through the SEO site optimisation process and creating quality content is one of the best ways to drive more traffic to your site.
Be present on social media
Social media activity is one of the best ways to interact with your audience and drive traffic to your site. Hosting giant GoDaddy found that 61% of their high-traffic sites had a prominent Facebook page.
Although having a Facebook page and Twitter account today is more or less a condition for a good online business, do not neglect the lesser-known platforms.
Let’s say, for example, that you operate according to the B2B model (business to business). In that case, LinkedIn can be a valuable source of new leads. Does your company sell products with a strong visual identity? Instagram allows your pictures to speak thousands of words.
Digiday magazine notes that organic reach on Facebook is getting harder to achieve, so spreading to other social networks is one of the best and most cost-effective ways to reach your customers.
Optimise your site for mobile devices
Now, long ago, in May 2015, Google announced that the volume of searches via mobile devices exceeded searches from desktop computers for the first time. This trend continues, and as mobile devices become faster and more sophisticated, there is no reason to think that they will soon decrease.
It is no surprise that Google now takes the site’s customisation for mobile devices as an important factor in search engine rankings. It even offers a free tool that can tell you how much your site is adapted to mobile devices.
In addition to the effect that mobile site customisation has on search engine rankings, it can also affect consumer confidence in your business and the likelihood that people will recommend it.
Google found that 89% of people are likely to recommend a brand, after having had a positive experience with the brand on a mobile device. Even in today’s digital age, word of mouth is a powerful tool for attracting traffic to your site.
Optimize site load speed
Another factor, which not only affects the ranking on search engines but also greatly affects usability is the speed of loading the page. No one likes to sit and wait for a page to load.
Some research shows that 40% of people leave a site that takes more than three seconds to load. One of the most common culprits for slow page loading is image size. And we can help you a lot here!
Bust traffic with our help
You may not see results overnight, but a strong content marketing strategy is one of the best ways to increase traffic to your site in the long run.
In the past, this strategy involved putting as many keywords as possible in each text, to artificially improve the ranking of search engine results.
Google today opposes this strategy. While it’s still important to create well-optimized content, Google’s increasingly delicate search algorithms recognise quality.
Shortcuts, such as keywords that should outsmart Google’s algorithms and improve page rankings, become not only ineffective but can lead to Google penalising your site. In addition, if the content is high quality, it is more likely to be shared, which will result in more backlinks to your site.
Backlinks not only bring in more organic traffic but also contribute to search engine rankings.
According to a Search Engine Watch survey, results on the first page of Google search get 92% of all traffic. Organic traffic is rapidly declining from there onwards.
Improving organic search results through the SEO site optimisation process and creating quality content is one of the best ways to drive more traffic to your site.
Be present on social media
Social media activity is one of the best ways to interact with your audience and drive traffic to your site. Hosting giant GoDaddy found that 61% of their high-traffic sites had a prominent Facebook page.
Although having a Facebook page and Twitter account today is more or less a condition for a good online business, do not neglect the lesser-known platforms.
Let’s say, for example, that you operate according to the B2B model (business to business). In that case, LinkedIn can be a valuable source of new leads. Does your company sell products with a strong visual identity? Instagram allows your pictures to speak thousands of words.
Digiday magazine notes that organic reach on Facebook is getting harder to achieve, so spreading to other social networks is one of the best and most cost-effective ways to reach your customers.
Email marketing
Since there is email, there is also email marketing. At one point, he became so ubiquitous that observers predicted his disappearance.
Although sending emails is dying out, due to efficient spam filters and regulations like GDPR, sending emails to a list of interested subscribers is still one of the most efficient ways to drive traffic to your site.
What better way to communicate about new products, services, or content than to send relevant and personalised emails to your subscribers promptly?
If you are in e-commerce, automated email marketing tools can help you significantly improve sales. These solutions allow you to target users who have viewed your site or added items to your trolley without making a purchase.
Discontinued purchase emails have a staggering success rate of as much as 40% if sent within three hours of leaving a purchase.
Pay Per Click Advertising (PPC)
While organic searches can increase the return on investment in your business, in the long run, paid searches can potentially yield faster results.
A well-designed and executed pay-per-click (PPC) campaign through Google AdWords can lead to drastically increased site traffic.
However, research in detail first. PPC campaigns can quickly become expensive if they are not well planned and targeted enough. In each of these details, we can be of great help to you!
Social media advertising
We have already mentioned how important it is to have a strong strategy for social networks, to increase traffic on your site. However, creating and sharing quality content on your social networks is no longer enough on its own.
This is especially true of Facebook, where recent changes to the newsfeed, called Facebook Zero, have made it even more difficult to gain organic followers.
Enter Facebook ads. Using its vast stock of customer data, Facebook allows you to check your target audience, showing your ads only to those demographic categories that you define.
But that’s not all. We have the tools and capabilities to bring your website to a well-defined clientele, which makes up the majority of your future users.
In this way, we increase the value of your digital marketing, reduce costs and increase the audience that follows and watches you.
Conclusion
With over four billion Internet visitors worldwide (at any given time), creating good content for your website is a huge chance you shouldn’t miss if you want to drive traffic to your website.
The sooner you adopt this method, the more traffic you will get. Remember to use these six tips to increase the number of visitors and subscribers.
Traffic is crucial for any online business, and without it, it is difficult to achieve success. No matter how much time, effort and money you have invested in building your site, if there is no traffic on it, its value decreases. The reason is all the potential customers you miss, and who will never see it. That’s bad for your business.
So, attracting traffic to your site will increase the chances of success of your online business, and you just need to find a way to do it.
It is difficult to discuss the fact that it has never been easier to start an online business. One of the consequences of this fact is that it has never been harder to stand out from the crowd.
Some of the tried and tested solutions that we use, and we offer them to you, are also a tried and tested strategy for attracting traffic to your site that will run your favourite online business today instead of you.
Search engine results will show that we were right, and you can follow them in the simplest possible way, even via your mobile devices!
