Today, digital marketing is an indispensable part of the business all over the world, and its role in business significantly affects the overall result. Without applying or using digital marketing tactics and skills, you very quickly lose competitiveness and market visibility. Simply put, today everything is online and available in a few clicks, so if you’re not there as well as not existing.
What should you do?
If you are doing any business today, you must and should use digital marketing as well as take advantage of all the benefits it provides. Yes, digital marketing definitely adds value to any business in a lot of different ways. Depending on what you want to achieve as a goal, you can present yourself and your brand, build a community and have a direct relationship with it, or engage in sales. And much more.
The role of social networks
Social networks like Facebook, Twitter, Pinterest, Instagram and others are the first associations to digital marketing. However, it is a far wider area that does not end only on them, because it offers numerous other possibilities. For that reason, you must always be in step with new technologies, as well as to educate yourself and improve your skills in this field. And we have experts who deal exclusively with that.
How does digital marketing add value to a business?
The first thing to start with is that digital marketing has not only given you an advantage because you can present your product or service to the wider community. He has provided that same advantage to everyone who needs what you can offer, as the solution they need. And very easily and simply, without the need for much research as was once the case.
So, you save your potential customers time and make it easier for them to choose by offering the right information and at the right time. This also means that you optimise your business and make a profit in less time. Of course, it also requires you to invest adequate effort and resources, to achieve all these goals, it is necessary to keep up with innovations from the world of digital marketing and apply them.
You have probably already realised that attracting people’s attention is not an easy task, and especially to keep their attention. It means that you have to be creative, innovative, to listen carefully to the needs of your customers. This is also one of the key values since no media will provide you with that amount of freedom and space, and for less spending, such as digital media.
In addition, knowledge in the field of targeting is necessary, which for the least invested funds of your product or service will show the widest population of the target group – direct consumers of your products, without waste.
The benefits of digital marketing for business
Digital marketing and social networks have a direct and unbreakable link. To maximise productivity and performance in your business, leverage digital marketing through social media as efficiently as possible. And not only that. For everything you are interested in, there is our team to help you and do the work for you.
Opportunities
The possibilities are numerous, from running profiles on social networks, creating groups and communities, to running and editing blogs and video channels, which are otherwise the most interesting.
These are just some of the opportunities you can take advantage of through this channel, to present yourself, your product or service. You don’t have to use it solely and exclusively for these purposes, because you can also share knowledge or your experiences, if you travel the world, and turn travel records into your hobby or much more if you do it the right way.
If we talk about digital marketing and the benefits it brings, some of the following would be crucial in any case:
- Competitiveness for small businesses and entrepreneurs;
- Higher conversion rate;
- Improved customer support;
- Direct interaction with users;
- Greater visibility of the brand, product or service;
- Higher return on investment (ROI);
- Making more profit.
An investment, not a cost
Investment in marketing is often seen as a cost instead of an investment, which is what it should be. Of course, the investment is necessary because without it there is no profit, but from everything that has been said so far, we have seen that this is a communication channel that requires the least expenditure of funds and brings the greatest profit in the shortest time.
What’s the trick? Skills are also necessary to be able to achieve all these goals so that appearing on social networks and other channels is not only your hobby but a serious job. To achieve this, you need to work on improving your knowledge and skills, be up to date with technologies that are dizzyingly evolving and learn from the best experts in your business.
The importance of digital marketing for e-commerce
With the change of habits among customers, the importance of digital sales channels, ie e-commerce, is growing. As these visitors to social networks and websites need to be brought to the point of purchase, digital marketing comes to the fore. What are the trends in this way of selling and where is the marketing of the new generation? Here is the answer.
Trends in e-commerce
- Agile organisation – constant evaluation and adjustment of sales channels. Given that e-commerce takes place on the Internet, and we know that it is a “living thing”, it is necessary to regularly monitor performance and test different approaches.
- Omnichannel store – digital ubiquity of a particular brand or e-store with consumers. To be constantly on the minds of your visitors, it is important to be present wherever they are: on all devices, networks and platforms, it is also important that this presence is consistent. Omnichannel is the successor of the multichannel concept, but it is also different from it because it means the synergy of all channels of communication, sales and promotion.
- Contextual user experience – customising the user experience when shopping taking into account the needs and interests of customers. The only way to get the most out of every visit to your e-shop is to give the customer exactly what he wants, where he wants it.
- Magento – an e-commerce platform that is becoming increasingly popular in this industry.
What is the place of digital marketing in e-commerce?
Although it may seem that e-commerce works on its own, this is unfortunately not true. As we said at the beginning, you need to attract visitors to your store, convert them into customers (convert) and keep them.
When we talk about the application of digital marketing in e-commerce, it is a multi-stage connection of these two concepts in all three phases: in attracting, converting and retaining. This is where the significance of the 2nd trend we mentioned can be seen.
Digital marketing tools and strategies used in the e-commerce sector can be:
- SAT DOWN,
- E-mail marketing,
- remarketing / retargeting,
- the social network,
- Facebook and Google AdWords paid advertising and
- analytics.
What’s actual?
Recently, the emphasis has been placed on remarketing on Google and social networks, as well as on email marketing. As far as email marketing is concerned, when we talk about e-commerce, automated e-mail sequences that have certain events as “triggers” are mostly used. Examples of this are a series of emails due to an abandoned shopping cart, cancellations at the end of purchases, discounts, discounts and offers of complementary products.
Analytics, which is in line with the 1st mentioned trend, is not negligible either. To be able to customise the sales strategies you use, it is important to know who, when, how and through which channel visits your online store the most. Analytics is also your business partner because it will be the first to show if there is a problem in the functioning of the store, or vice versa – to the sudden popularity of certain products.
E-commerce has been around for some time, but the conclusion is that things are still heating up. It remains to be seen what new technologies bring and how they will be used to meet the goals of the e-commerce industry.
