When a project starts, the agency must understand the importance of animation in interface design, because the work of a designer can contribute to the success of a project in general.
Challenges and requirements
When getting started on a website, designers face many challenges. There is also a special branch of design – designing animations and some movements. At first glance, it seems that this job is secondary and does not have a lot of shares in the project itself, but on the other hand, it is very important to make beautiful and penetrating animations, which will engage the user.
What is beautiful animation?
Unfortunately, many development professionals consider animation to be minor and decorative. Viewing animation as something beautiful is very difficult to take seriously. In fact, the animation is an essential part of the process of communicating with the user and understanding the interactive project.
Think of animation as a guide that gives users information about the history of your website and thus prevents possible confusion. It helps users to orient themselves within the interface itself, to strengthen their visual impression.
How does the mind follow visualisation?
The human brain and eye are designed to pay more attention to moving objects, and this is a reflex phenomenon in humans. Magicians perform tricks with the help of movement. With the help of an animation, we can see the movement of an object. Navigation is by no means a superfluous detail. It can only improve the user experience if done smartly and harmoniously.
Interface animation fills in the gaps on the site in different ways:
- Suggests interaction and creates a visual stimulus, so that the user sees information about changes in the interface
- Provides users with visual feedback and gives guidance on what comes next
- Represents a logical transition between screens. According to research, the animated element will help users remember the interface because it is familiar and predictable.
- Animation communicates better and closer to users than still images
- Cleverly crafted animations provide users with a better user experience
- The increasing use of devices with small screens forces us to implement a large interface in a small space. It would be confusing and frustrating for the user to understand the connection between layers, tabs and zooms if there was no designer to explain it through the interface. As with typography, which has the function of reading and adding expression to content, animation combines images, shapes and is in harmony with the design. The attention to detail is carefully crafted animations and typography is what distinguishes top sites from average ones.
- As more and more IT professions emerge from year to year, the occupation associated with the creation and design of animations is – UI Motion Designer or UX Choreographer (a term that will probably be used in the future).
- This whole story represents something new in the digital world, which has shown its importance and deserves more attention and space, to the extent that it is a branch separate for itself, and not an art direction or a branch related to programming. When we say independent, we mean more space and more attention and more responsibilities than the standard ones to do something nice for the site.
Also, one should not neglect video production, which is a kind of work document or illustration of the work process, which can also be used to present the company on streaming platforms such as YouTube, storing videos on the already mentioned platform or maybe Instagram… As well as all other networks on which this type of presentation can contribute to the development of the business and the website itself.
In addition to all this, a very important detail is the logo. Especially for start-up companies, but also for already established brands, which from time to time need redesign and monitoring of design trends. Can we do that for you? Surely. Contact us and see for yourself!
